The Short type: Age-gap relationship tends to be difficult to find inside the real life, but Toyboy Warehouse provides a place to flirt with confidence and ease. This female-friendly dating site respects powerhouse females and their appeal to younger men. Since 2007, your website’s account has brought down — combating the stigma against lesbian cougars and toyboys. These days, Toyboy Warehouse will be the largest cougar-dating site inside U.K., with over 150,000 members. Unleash your inner cougar and go ahead and go after the person you really wish on Toyboy Warehouse.


In a smoky club, candle lit into the twilight many hours, a cougar stalks the woman prey. She views the vibrant face, the match build, and she zeroes in, single-minded inside her quest. The poor boy does not remain an opportunity when she pounces, charming him into a stupor of desire.

At least, that is what men and women imagine takes place when thinking of cougar dating.

Regardless of this stereotypical image, but not all ladies are therefore daring a hunter. The powered, confident, and sexy cougar is actually an endangered species hardly ever found in the wild. Generally, whenever a 50-year-old woman sees a young, attractive guy across a crowded club, she doesn’t approach him. She hangs back, fearful to be mocked or rejected.

However, a 23-year-old who’s drawn to more capable ladies may not make a move often â€” because he’s just as discouraged. The guy cannot be yes he’s exactly what she is finding and dangers embarrassment by asking.

The personal stigma against age-gap interactions pressures older ladies and younger men to deny their particular inner desires and stay glued to their particular age bracket. However, inside the U.K., one dating site operates to do away with the label and motivate experience of the person you’re keen on.

Upending personal meeting, Toyboy Warehouse is actually a dating site meant for cougars and toyboys (or “boytoys,” as we say within the U.S.). Were only available in 2007 as a pioneer when you look at the room, nowadays it will be the largest cougar dating internet site when you look at the U.K.

With 150,000 users on their title, Mike Bandar, Director of Toyboy Warehouse, is happy with just what website has actually carried out within just over nine years. The network provides helped many individuals discover individual they undoubtedly desire in a confidence-boosting, judgment-free place.

“that you do not go around dressed in a badge claiming ‘I’m contemplating older ladies or younger men,'” Mike said. “in order for’s the reason why you join Toyboy Warehouse.”

In her own Early 50s, Julia Spearheaded on line Cougar Dating in U.K.

Julia Macmillan was a student in her early 50s whenever she made a decision to attempt online dating sites. She’d always been a lot more literally and emotionally keen on younger males, feeling she related much better with these people. But she think it is hard when online to get in touch as a result of a mismatch of expectations and needs.

Whilst a forever unmarried, perhaps not in search of something significant or lasting, Julia must search very long and difficult to find males who desired age-gap relationship. It was 2007, so there was not a webpage that focused exclusively to cougar online dating.

“during the time, it was massively underserved as a distinct segment in online dating sites,” Mike revealed.

Julia desired to greatly help singles like herself by generating the U.K.’s very first toyboy dating site: Toyboy Warehouse.

Through the beginning, it absolutely was a female-friendly room, with a lot respect for cougars. “above all, it actually was a toyboy internet site, that I know does not convert as well working for you with the pond,” Mike stated with a chuckle. “Boytoy, if you want.”

This caught Mike’s attention. He admired Julia’s determination to eliminate the predatory connotations from cougar matchmaking and normalize age-gap relationships. He and his awesome company companion, James Vardy, wanted to present their own company savvy to use the web site one stage further.

In 2013, James and Mike obtained Toyboy Warehouse and also have since labored to help keep the authenticity of Julia’s objectives while growing the reach for the site to people throughout the United Kingdom. He’s thrilled to be doing work in this type of a great room in which they can do genuine great for singles.

“We’re producing relationships between folks, and notion of that makes the matchmaking sector stand out,” the guy stated. “the main benefit of the internet dating marketplace is vast, and it’s a continually modifying area.”

The Team requires your own curiosity about Every affiliate’s Profile

While Julia nonetheless stays involved in your website in an advisory part, James and Mike are presently those overseeing the everyday company. Mike concentrates on marketing and outreach while James deals with this site’s concept and development.

Definitely, these administrators can’t do it by yourself, depending on a passionate staff of developers, authors, blog writers, among others exactly who spend their unique electricity into producing Toyboy Warehouse a worthwhile location to visit.

Notably, Matthew de Noronha, the Business Manager, really does a lot keeping your website dancing. “he is basically the power behind exactly what’s fantastic which you see on the website,” Mike said.

Elle Cuthbert-Edkins will be the mind of customer care and Community. When men and women have a complaint or go with for any web site, she actually is usually the one they communicate with. There’s an immediate cam offered at Toyboy Warehouse that links consumers right to Elle. Her hard work goes in talking to users and helping them discover whatever theyare looking for.

“the issues that as a group we are quite proud of and dedicated to is the support service,” Mike stated. “we’ve got a lot of knowledge, therefore we’re still tiny sufficient to love every specific user.”

The team in fact undergoes every profile to actively monitor the photographs, bio, also features. If it profile is actually watching the lowest level of relationship, Toyboy Warehouse is more than thrilled to reach and supply suggestions to enhance the profile and attract more attention.

The development group additionally likes going on new features that delight and facilitate daters on the website.

“We like having components of extra surprise and wow,” Mike told you. “So people in Toyboy Warehouse constantly have a larger range of matchmaking experience.”

Toyboy Warehouse Ambassadors Champion Age-Gap Dating

Sharing encounters is one of the ways in which Toyboy Warehouse chips away from the stigma of cougar internet dating. The Toyboy Warehouse blog site is stuffed with good posts, information, and development. “The focus your web log,” Mike informed us, “is permitting our very own society chat to our very own neighborhood.”

The group has grown a passionate set of ambassadors who volunteer their time for you to spread the term about all the good that Toyboy Warehouse is performing when you look at the online dating globe. Its a varied area with many different people coming toward portray what cougar online dating often means with regards to love, crave, romance, and matrimony.

“Quite often lots of our very own ambassadors can be singing,” Mike stated. “They like to provide us with feedback on situations.”

These enthusiastic people are great supporters your web site, promoting age-gap interactions of all of the types.

Mike pointed to inspirational experts like Cindy and Wendy exactly who lend their particular sound and information with the site. Powerhouse cougars and enthusiastic toyboys championing your website with the own stories credence on the mission of Toyboy Warehouse.

Be it an individual woman in her own 70s or a cheerfully married age-gap couple, ambassadors bring their very own personal encounters and point of view to cougar dating. This provides the stigmatized relations a face and a voice that’s quite compelling.

Eg, pair ambassadors, James however Wha share a beautiful love story. After fulfilling on the site, those two found real love in an age-gap romance. Two decades in get older may separate all of them, in their unique hearts a bond formed that surpassed age.

“initially there seemed to be exhilaration aided by the gap. Over time, the thought of the age gap disappeared,” James wrote, “and today we merely see both as men and women and love anyone our company is with. Once real love set in, you and your spouse don’t understand differences.”

James yet Wha tend to be engaged to get married. Toyboy Warehouse encourages all types of interactions in a supportive society of earlier ladies and younger guys.

With Renewed esteem, Cougars Are on the Prowl Online

Toyboy Warehouse has brought together lots of delighted couples plus have actually various marriages among the achievements tales.

“It beams a smile onto everybody else on the job once we have another success story,” Mike mentioned, “which takes place more and more often.”

Success because of this market web site could be simply upping a member’s self-confidence degree.

In a month-to-month circular of customer interviews, one lady, Vanessa get older 53, informed Mike that Toyboy Warehouse had altered the woman existence. “She in fact stated those terms, plus it stuck within my brain,” Mike remembered. Lots of the ladies, like Vanessa, find themselves motivated and flattered of the attention they garner on Toyboy Warehouse.

“Because our very own male people genuinely discover earlier females appealing — with their self-confidence, knowledge, and wisdom,” Mike revealed, “the women get a lot of interest as soon as they get in on the website.”

“over time, the idea of the age difference vanished and now we only see one another as men and women and love the person we’re with. As soon as real love sets in you and your partner no further understand differences.” — James, A Toyboy Warehouse user

The setting of Toyboy Warehouse is pretty inviting to females, who do never anticipate to be therefore overloaded with flattering messages. An innovative new feminine user can obtain ranging from 50 and 100 emails inside the first few days of joining.

The interested neighborhood on Toyboy Warehouse are an empowering pride boost for a mature woman appearing out of a separation or a younger guy inexperienced with a commitment. Client feedback from people is actually overwhelmingly positive while they believe it is more straightforward to speak to those who wish an equivalent sort of relationship.

“As soon as we notice that even having a profile has given an associate a huge amount of confidence,” Mike stated, “that is a huge success for all of us as a group.”

The Site Grows, But the Integrity continues to be the Same

With passion and credibility, Toyboy Warehouse helps singles go after the really love, lust, or romance they really want.

What exactly is exciting when it comes to staff usually their own market is usually developing. As stigma lessens and online matchmaking grows more preferred, Toyboy Warehouse needs how many men and women searching for age-gap romance to grow and. “we should share the truly great instance researches, the good stories, the encounters your additional members,” Mike mentioned, “to express the self-confidence that folks have actually achieved from Toyboy Warehouse.”

Eager to remain transparent and independent, Toyboy Warehouse hasn’t gone the affiliate marketer route, but prefers to expand the website naturally through its own merits therefore the goodwill of its users.

“We’ve positively decided to remain since genuine as possible,” Mike mentioned. “We’ve never ever completed artificial profiling or marketing and advertising through means that becomes united states much less high quality people.”

While predominantly centered on cougar dating inside the U.K., Mike told you that Toyboy Warehouse can be thinking about expanding their unique circle globally. The team simply desires to make certain that such growth might be important towards account and not growth with regard to development.

“an integral thing for people would be to keep our very own integrity and credibility,” Mike mentioned. “We always should supply, from a technical point of view, best matchmaking service that people are able to.”

Currently, this implies building completely greater cellular support for consumers. A majority of Toyboy Warehouse members utilize cellular in a number of regard, therefore creating that knowledge since user-friendly as you possibly can is a higher top priority.

Toyboy Warehouse: The U.K.’s premier Cougar Dating Site

Toyboy Warehouse boasts the largest on-line circle of cougars. When you’re logged into the web site, there’s really no fear or stigma. In a safe space, earlier ladies and younger guys can flirt collectively in order to find the connection that truly satisfies their unique desires.

Because all members with this market dating internet site are open to age-gap relationship, putting some approach and starting a conversation online becomes much less nerve-wracking for cougars and toyboys identical.

“the possible lack of self-confidence is a vital thing that keeps individuals back,” Mike mentioned. “our very own information is when you are previously contemplating online dating a mature lady or more youthful man to just place yourself out there and give it a spin.”